To get started, let's answer two essential questions: What is Joseon, and what is Hanbang?

Joseon, also spelled Chosun or Choson, was a Korean dynastic kingdom that lasted for approximately five centuries, from 1392 to 1910. It's a period known for its rich history, culture, and traditions, and it serves as the inspiration behind the brand Beauty of Joseon. 🏯

Hanbang refers to traditional Korean herbal medicine. This holistic approach to wellness and skincare relies on centuries-old herbal remedies and ingredients, passed down through generations. Hanbang is deeply rooted in nature, focusing on the power of plants and herbs for healing and beautifying the skin. 🌿

Now that we've set the stage, let's talk about Beauty of Joseon and its commitment to crafting clean and effective skincare products. 🌟

The Beauty of Joseon Promise

Beauty of Joseon is a brand that takes the best of traditional Korean Hanbang ingredients and combines them with modern skincare technology. Their goal? To create products that not only honor Korean heritage but also deliver real results for your skin.

Ingredients

One of the standout ingredients in their products is rice.🍚 You might wonder, why rice? Well, rice has been a staple in Korean diets for centuries, but it's also a fantastic ingredient for skincare. It's packed with vitamins, minerals, and amino acids that help brighten the complexion, improve skin texture, and provide essential hydration. Plus, rice is gentle on sensitive skin, making it suitable for a wide range of skin types. 

Another star ingredient is ginseng. 💆 Ginseng has long been revered in traditional Korean medicine for its revitalizing properties. In skincare, it's celebrated for its ability to boost collagen production, improve skin elasticity, and enhance overall skin health. Beauty of Joseon incorporates ginseng into their formulations to give your skin a nourishing and rejuvenating experience. 

Lastly, we'd like to highlight the power of red beans. 🫘 They are a cherished ingredient in Korean skincare due to their natural exfoliating properties. Rich in antioxidants and saponin, red beans gently remove dead skin cells, control excess sebum, and provide a calming effect on the skin. They offer hydration, combat free radicals, and leave a refreshing sensation, making them ideal for promoting smoother, clearer, and more radiant skin. 

Elevate Your Skincare Routine

Now that you know a bit more about the brand's philosophy and their fantastic ingredients, it's time to explore their product range. From toners to creams, Beauty of Joseon offers a variety of skincare essentials that have earned the hearts of K-beauty enthusiasts worldwide.

Here are some of the highlights✨

 

Bestseller

Beauty of Joseon Glow Serum : Propolis + Niacinamide 30ml

Elevate your skincare routine with the Beauty of Joseon Glow Serum. Specifically formulated for acne-prone skin, this serum calms and heals irritated flare-ups. Propolis, a natural antiseptic, soothes and improves cell turnover, while niacinamide brightens the complexion and controls sebum production. Turmeric adds antioxidants to keep your skin healthy, bouncy, and bright. Say hello to glowing, bouncy skin!

 

Rice Highlight 

Beauty of Joseon Radiance Cleansing Balm 100ml

Experience the Beauty of Joseon Radiance Cleansing Balm, a balm-type cleansing oil that gently melts away makeup, sebum, and impurities. Enriched with rice bran and various grain extracts, it moisturizes dry skin. This soft balm texture dissolves makeup, including mascara and eyeliner, without irritating the eyes. Say goodbye to makeup residues and hello to clean, moist skin.

 

Ginseng Highlight

Beauty of Joseon Ginseng Essence Water 150ml

This refreshing essence-toner combines deep hydration with ginseng root water and ginseng complex. Ginseng, rich in antioxidants, fights premature aging and promotes circulation and collagen production. Niacinamide supports the skin barrier, improves texture, and controls oil. Your skin will thank you for this anti-aging, calming, and hydrating essence.

 

Red Bean Highlight

Beauty of Joseon Red Bean Refreshing Pore Mask 140ml

This mask is your go-to for pore and exfoliation care. Haenam red bean extract, a beloved skincare ingredient in Korean history, absorbs sebum and acts as a natural exfoliant. The soft mud formulation removes impurities without drying out your skin, providing a refreshing cooling feeling. Say hello to clear and smooth skin texture!

 

PinknBlossom Staff Favourite

Beauty of Joseon Green Plum Refreshing Cleanser 100ml

Discover the Beauty of Joseon Green Plum Refreshing Cleanser, a low pH cleanser that maintains skin balance. Its light gel texture keeps your skin dry and hydrated. Fresh plum water and mung bean seed extract provide a fresh feel while keeping the skin moist and healthy. This cleanser is gentle yet effective, leaving your skin clean and refreshed.

Underdog

Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml

We want more people to know about this powerful serum packed with 2% retinal, a vitamin A derivative renowned for wrinkle reduction. Combined with 10% ginseng root extract, it deeply hydrates and nourishes the skin, leaving you with a healthy, youthful complexion. Apply after toner for the best results.

Wrapping It Up

In the world of K-beauty, Beauty of Joseon stands out as a brand deeply rooted in tradition, yet innovatively focused on providing clean and effective skincare. Their commitment to quality ingredients showcases their dedication to helping you achieve radiant and healthy skin. Hope you enjoyed learning an extra thing or two about Beauty of Joseon :) Which brand should we highlight next month?💕